Meet the Team
The people behind Poppy
We’re a small, friendly team with a big idea: making furniture work for modern life. No stress. No waste. Just great design that grows with you and makes your home feel right.

Co-founder / CEO
Arthur Ellis Hancock
The big-picture thinker and driving force behind Poppy. Arthur’s vision is to make furniture rental mainstream, accessible and sustainable. He has a background in Finance and Tech and scaling successful startups.
He saw the opportunity for Poppy when he moved home with furniture that he had no space for in his next home.

co-founder / Chief strategist
Samantha Todd
Sam is an Ex-strategy consultant specialising in GTM, financial & business modelling.
Sam has an extensive love for interiors, design and style. It was only a matter of time that her passion for creating beautiful spaces in her personal life, became her professional life too.

ADVISOR
Elle Tucker
A circular economy expert and the author of Thanks for Sharing—the first consumer book on the sharing economy, featuring a chapter on furniture rental—she brings a wealth of experience in brand storytelling and sustainable business models.